Baselworld opened doors today March 21st and many new watches have been unveiled. This is one of the most exciting days for watch collectors and enthusiasts worldwide as they can strategically plan their next piece for their growing watch collection. There was some surprises with Rolex as many anticipated a “Coke” GMT, but Rolex did otherwise.ROLEX GMT MASTER 2 “PEPSI” Stainless Steel Ref. 126710 BLRO Yep, it is here! The crowd predicted a Coke GMT on a Jubilee but looks like we will have to be satisfied with a Pepsi GMT in a modern oyster case equipped with the new Rolex Jubilee previously seen on the new Datejust 41 watches released at Basel 2017. Although, Rolex did add a fold over safety to the jubilee which is needed on a sports watch for extra security. The original Rolex GMT Pepsi released back in 2014 was only available in solid 18K white gold and was unattainable for many, now with a steel version this gives the fans a chance to own a classic sought after vintage Rolex in a modern iteration along with modern materials. Perhaps the biggest upgrade is the addition of the new Rolex Calibre 3285 which is new to the Rolex GMT line. This movement boasts a 70 hour power reserve compared to the previous 48 seen in older GMTs. The watch also features a 5MM extension for on the fly bracelet adjustment, 100M of water resistance, a new small Rolex crown in between “Swiss” and “Made” if you look closely at the 6:00 position. The pricepoint is $9000 USD and this is sure to sell out quick and have people going nuts!   
 Tudor went ahead and released a Black Bay GMT “Pepsi” model similiar to the Rolex Pepsi GMT in a way. This is an all around good move for Tudor as the Rolex is certainly not in everyones budget at 9000 USD. The new Tudor Black Bay GMT features a 41MM diameter, red snowflake GMT hand, rivet style bracelet as well as other strap options. The movement is an in-house Tudor GMT calibre very similiar to the in house Black Bay Calibre but only with a GMT function added. The nice Pepsi Bezel looks very vintage in terms of aesthetic and I think it came out amazing. This watch will fly off the shelves in my opinion and offers great value for money. The price is 3400 CHF on the strap and 3700 CHF with the bracelet option.    Specification Movement: Manufacture Caliber MT6552 Functions: Hours, minutes, seconds, date, second timezone Diameter: 31.8mm Thickness: 7.52mm Power Reserve: 70 hours Winding: Automatic Frequency: 4 Hertz Jewels: 28 Certification: COSC Chronometer
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AuthorErik Martin Archives
March 2019
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ROLEX HISTORY
Rolex is a Swiss luxury watch brand that was founded in 1905 by Hans Wilsdorf and Alfred Davis in London, England. The company originally began as Wilsdorf and Davis, but it was later renamed to Rolex in 1908.
The first Rolex watches were not manufactured in-house, but instead were made by other watchmakers and then branded with the Rolex name. However, Wilsdorf had a vision of creating a wristwatch that was both reliable and accurate, and he set out to develop his own movements.
In 1910, Rolex became the first wristwatch to receive the Swiss Certificate of Chronometric Precision, which was a testament to the accuracy of the watch. Over the years, Rolex continued to innovate and develop new technologies and features, such as the first waterproof wristwatch in 1926, the first self-winding mechanism in 1931, and the first wristwatch with a date display in 1945.
Rolex has also been associated with several famous individuals, including explorers, athletes, and celebrities. For example, Sir Edmund Hillary and Tenzing Norgay wore Rolex watches when they became the first people to reach the summit of Mount Everest in 1953. Rolex has also been the official timekeeper of several sporting events, including Wimbledon and the Formula 1 Grand Prix.
Today, Rolex is one of the most recognized and respected luxury watch brands in the world, known for its quality, precision, and timeless style.
The first Rolex watches were not manufactured in-house, but instead were made by other watchmakers and then branded with the Rolex name. However, Wilsdorf had a vision of creating a wristwatch that was both reliable and accurate, and he set out to develop his own movements.
In 1910, Rolex became the first wristwatch to receive the Swiss Certificate of Chronometric Precision, which was a testament to the accuracy of the watch. Over the years, Rolex continued to innovate and develop new technologies and features, such as the first waterproof wristwatch in 1926, the first self-winding mechanism in 1931, and the first wristwatch with a date display in 1945.
Rolex has also been associated with several famous individuals, including explorers, athletes, and celebrities. For example, Sir Edmund Hillary and Tenzing Norgay wore Rolex watches when they became the first people to reach the summit of Mount Everest in 1953. Rolex has also been the official timekeeper of several sporting events, including Wimbledon and the Formula 1 Grand Prix.
Today, Rolex is one of the most recognized and respected luxury watch brands in the world, known for its quality, precision, and timeless style.
OMEGA Watches History
Omega is a Swiss luxury watch brand founded in 1848 by Louis Brandt in La Chaux-de-Fonds, Switzerland. The brand initially operated under the name La Generale Watch Co. and produced pocket watches.
In 1894, Omega revolutionized the watch industry with the introduction of the 19-ligne Omega Calibre, which was more accurate and reliable than any other watch movement of the time. This innovation earned Omega numerous awards and accolades, and the brand quickly became known for its precision and quality.
In 1903, Omega was chosen as the official timekeeper for the Gordon Bennett Cup, an international balloon race. This marked the beginning of Omega's long-standing relationship with sports timing and its reputation as a reliable and accurate timekeeper.
In 1932, Omega became the first brand to be awarded the Olympic Cross of Merit for its outstanding contribution to sports timing at the Olympic Games. Since then, Omega has been the official timekeeper for numerous Olympic Games, and its timekeeping technology has continued to evolve and improve.
In the 1950s and 1960s, Omega's watches were worn by famous explorers and adventurers, including Sir Edmund Hillary and Tenzing Norgay during their ascent of Mount Everest in 1953, and Jacques Cousteau during his underwater expeditions.
In the 1960s, Omega introduced the Speedmaster, a chronograph watch that was originally designed for motorsports but became famous as the first watch worn on the moon during the Apollo 11 mission in 1969. The Speedmaster has since become one of Omega's most iconic and sought-after models.
Today, Omega continues to innovate and produce high-quality watches, including the Seamaster, Constellation, and De Ville collections. The brand also continues to be the official timekeeper for numerous sporting events, including the Olympic Games and the America's Cup.
In 1894, Omega revolutionized the watch industry with the introduction of the 19-ligne Omega Calibre, which was more accurate and reliable than any other watch movement of the time. This innovation earned Omega numerous awards and accolades, and the brand quickly became known for its precision and quality.
In 1903, Omega was chosen as the official timekeeper for the Gordon Bennett Cup, an international balloon race. This marked the beginning of Omega's long-standing relationship with sports timing and its reputation as a reliable and accurate timekeeper.
In 1932, Omega became the first brand to be awarded the Olympic Cross of Merit for its outstanding contribution to sports timing at the Olympic Games. Since then, Omega has been the official timekeeper for numerous Olympic Games, and its timekeeping technology has continued to evolve and improve.
In the 1950s and 1960s, Omega's watches were worn by famous explorers and adventurers, including Sir Edmund Hillary and Tenzing Norgay during their ascent of Mount Everest in 1953, and Jacques Cousteau during his underwater expeditions.
In the 1960s, Omega introduced the Speedmaster, a chronograph watch that was originally designed for motorsports but became famous as the first watch worn on the moon during the Apollo 11 mission in 1969. The Speedmaster has since become one of Omega's most iconic and sought-after models.
Today, Omega continues to innovate and produce high-quality watches, including the Seamaster, Constellation, and De Ville collections. The brand also continues to be the official timekeeper for numerous sporting events, including the Olympic Games and the America's Cup.
BREITLING Watches History
Breitling is a Swiss luxury watch brand that was founded in 1884 by Léon Breitling in the town of Saint-Imier in the Canton of Bern, Switzerland. Initially, the company specialized in producing chronographs and other precision timepieces for scientific and industrial purposes.
In 1915, Breitling introduced the first wrist-worn chronograph with a separate pusher to control the start, stop, and reset functions, which made it easier to use than previous models. This innovation helped establish Breitling as a leading maker of chronographs and other precision timepieces.
During the 1930s and 1940s, Breitling continued to innovate with the introduction of the first chronograph with a second independent pusher, which allowed for the recording of multiple elapsed times. The company also developed the Huit Aviation Department, which produced wristwatches for pilots and other aviation professionals.
In the 1950s, Breitling introduced the Navitimer, a wristwatch with a built-in slide rule that allowed pilots to perform complex calculations in-flight. The Navitimer became an instant classic and remains one of Breitling's most popular models to this day.
In the 1960s, Breitling continued to produce innovative timepieces, including the Chrono-Matic, which was the first automatic chronograph movement with a micro-rotor. The company also introduced the Emergency, a wristwatch with a built-in distress beacon that could be activated in case of an emergency.
In the years since, Breitling has continued to produce innovative and high-quality timepieces for a variety of applications, including aviation, diving, and sports. The company has also maintained a strong commitment to precision and accuracy, with many of its watches featuring COSC-certified movements. Today, Breitling is recognized as one of the world's leading luxury watch brands, with a reputation for innovation, quality, and style.
In 1915, Breitling introduced the first wrist-worn chronograph with a separate pusher to control the start, stop, and reset functions, which made it easier to use than previous models. This innovation helped establish Breitling as a leading maker of chronographs and other precision timepieces.
During the 1930s and 1940s, Breitling continued to innovate with the introduction of the first chronograph with a second independent pusher, which allowed for the recording of multiple elapsed times. The company also developed the Huit Aviation Department, which produced wristwatches for pilots and other aviation professionals.
In the 1950s, Breitling introduced the Navitimer, a wristwatch with a built-in slide rule that allowed pilots to perform complex calculations in-flight. The Navitimer became an instant classic and remains one of Breitling's most popular models to this day.
In the 1960s, Breitling continued to produce innovative timepieces, including the Chrono-Matic, which was the first automatic chronograph movement with a micro-rotor. The company also introduced the Emergency, a wristwatch with a built-in distress beacon that could be activated in case of an emergency.
In the years since, Breitling has continued to produce innovative and high-quality timepieces for a variety of applications, including aviation, diving, and sports. The company has also maintained a strong commitment to precision and accuracy, with many of its watches featuring COSC-certified movements. Today, Breitling is recognized as one of the world's leading luxury watch brands, with a reputation for innovation, quality, and style.
Longines
Longines is a Swiss luxury watch company that was founded in 1832 by Auguste Agassiz in the town of Saint-Imier, Switzerland. The company has a long and prestigious history in the world of watchmaking, and has been responsible for many innovations and milestones in the industry.
In the early days, Longines primarily produced pocket watches, and quickly gained a reputation for precision and accuracy. By the end of the 19th century, Longines had become one of the leading watchmakers in the world. In 1912, the company introduced the first chronograph wristwatch, which was quickly adopted by the military and aviation communities.
In the 1920s and 1930s, Longines continued to innovate with the introduction of the world's first quartz clock and the first wristwatch with an automatic winding mechanism. During World War II, Longines produced wristwatches for the British Royal Air Force, and continued to produce military watches for several decades afterwards.
In the post-war years, Longines became known for its elegant and sophisticated watches, particularly its "Conquest" line of watches. In the 1950s and 1960s, Longines was a favorite of celebrities and politicians, and its watches were frequently seen on the wrists of Elvis Presley, John F. Kennedy, and other famous figures.
In recent years, Longines has continued to produce high-quality watches that combine traditional Swiss craftsmanship with modern technology. The company is particularly known for its sport watches, including its "HydroConquest" line of diving watches and its "Conquest Classic" line of chronographs.
Today, Longines is owned by the Swatch Group, and remains a leading brand in the luxury watch industry. Its watches are prized for their precision, reliability, and timeless style.
In the early days, Longines primarily produced pocket watches, and quickly gained a reputation for precision and accuracy. By the end of the 19th century, Longines had become one of the leading watchmakers in the world. In 1912, the company introduced the first chronograph wristwatch, which was quickly adopted by the military and aviation communities.
In the 1920s and 1930s, Longines continued to innovate with the introduction of the world's first quartz clock and the first wristwatch with an automatic winding mechanism. During World War II, Longines produced wristwatches for the British Royal Air Force, and continued to produce military watches for several decades afterwards.
In the post-war years, Longines became known for its elegant and sophisticated watches, particularly its "Conquest" line of watches. In the 1950s and 1960s, Longines was a favorite of celebrities and politicians, and its watches were frequently seen on the wrists of Elvis Presley, John F. Kennedy, and other famous figures.
In recent years, Longines has continued to produce high-quality watches that combine traditional Swiss craftsmanship with modern technology. The company is particularly known for its sport watches, including its "HydroConquest" line of diving watches and its "Conquest Classic" line of chronographs.
Today, Longines is owned by the Swatch Group, and remains a leading brand in the luxury watch industry. Its watches are prized for their precision, reliability, and timeless style.
Tissot
Tissot is a Swiss watch brand that was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the town of Le Locle, Switzerland. The company has a long and rich history in the world of watchmaking, and has been responsible for many innovations and milestones in the industry.
In the early days, Tissot primarily produced pocket watches, and quickly gained a reputation for quality and precision. By the end of the 19th century, Tissot was one of the largest watchmakers in Switzerland, and was exporting its watches to countries around the world.
In the early 20th century, Tissot continued to innovate with the introduction of the first non-magnetic wristwatch, the first dual time-zone watch, and the first watch with a plastic case. During World War II, Tissot produced watches for the Allied forces, and continued to produce military watches for several decades afterwards.
In the post-war years, Tissot became known for its elegant and sophisticated watches, particularly its "Tissot Visodate" line of watches, which featured a date function and a distinctive "T" logo on the dial. In the 1970s, Tissot was one of the first Swiss watch brands to introduce quartz watches, which quickly became popular due to their accuracy and affordability.
In recent years, Tissot has continued to produce high-quality watches that combine traditional Swiss craftsmanship with modern technology. The company is particularly known for its sport watches, including its "T-Touch" line of watches, which feature touch-screen technology and a range of functions such as altimeter, compass, and thermometer.
Today, Tissot is part of the Swatch Group, and remains a leading brand in the watch industry. Its watches are prized for their quality, durability, and stylish design, and are worn by watch enthusiasts and collectors around the world.
In the early days, Tissot primarily produced pocket watches, and quickly gained a reputation for quality and precision. By the end of the 19th century, Tissot was one of the largest watchmakers in Switzerland, and was exporting its watches to countries around the world.
In the early 20th century, Tissot continued to innovate with the introduction of the first non-magnetic wristwatch, the first dual time-zone watch, and the first watch with a plastic case. During World War II, Tissot produced watches for the Allied forces, and continued to produce military watches for several decades afterwards.
In the post-war years, Tissot became known for its elegant and sophisticated watches, particularly its "Tissot Visodate" line of watches, which featured a date function and a distinctive "T" logo on the dial. In the 1970s, Tissot was one of the first Swiss watch brands to introduce quartz watches, which quickly became popular due to their accuracy and affordability.
In recent years, Tissot has continued to produce high-quality watches that combine traditional Swiss craftsmanship with modern technology. The company is particularly known for its sport watches, including its "T-Touch" line of watches, which feature touch-screen technology and a range of functions such as altimeter, compass, and thermometer.
Today, Tissot is part of the Swatch Group, and remains a leading brand in the watch industry. Its watches are prized for their quality, durability, and stylish design, and are worn by watch enthusiasts and collectors around the world.
